Before using the mark, check the scheme, certificate scope, communication channel and current RecyClass guidance. A claim must not imply characteristics that the scheme did not assess.
The certificate scope defines the scope of communication
The main principle is simple: a claim must not go beyond the evidence supporting it. If certification concerns a recycling process, it should not automatically be presented as certification of the entire finished product.
Check the relevant scheme first
Recycling Process, Recycled Plastics Traceability and RecyClass Recyclability have different objectives and different rules for marks and claims. Communication practices should not be copied from one scheme to another.
Where can the mark appear?
This depends on the scheme and current guidance. Different rules may apply to B2B documents, marketing materials, transport packaging and on-product communication. Always check the current RecyClass instructions.
Avoid overstating what certification means
Risky wording includes suggestions that the certificate:
- confirms that the company is generally “green”;
- covers all sites in a group;
- confirms legal compliance of the entire product;
- confirms recyclability when only recycled content was assessed;
- confirms food-contact safety beyond the actual scope.
Recycled content percentages
If the scheme permits communication of verified recycled content, the value must match the certification scope and actual data. The result must not be rounded in a way that increases the claimed percentage.
Marketing also needs change control
A change in the product, formulation, supplier or certificate scope should trigger a check that the marketing materials in use remain accurate.
Key point
A certification mark communicates a specific meaning. The more precisely a company identifies what was verified, the lower the risk of misleading its customers.